SKO FY ‘23

ROLE 

Art direction, designer

TIMELINE 
February 2022 - May 2022

DELIVERABLES

Web design, signage and enviornment

Events agency: Cred

Design team: Phil Winfield (creative director)

Web buildout: James Redd

LiveRamp’s Sales Kickoff was a critical launching point for the fiscal year, and needed a bold,
exciting design that energized sales.
The event’s design needed to pay homage to the
LiveRamp brand, while also maintaining its own unique
look and feel.


I was tasked with overseeing the web, swag, stage environment, and signage of the event.

getting started

Following the creative director’s approved design direction, I built the first major touchpoint, the website, adapting the SKO brand to its functional priorities. I focused on bold typography and contrast when laying out the limited line work, and applied a disciplined color methodology, using green for purposeful accents.

Web and mobile design

Email headers

Signage Design

Once the website was established, I designed and laid out the signage for the event.

I considered how to pay tribute to the LiveRamp brand (making use of the LiveRamp “L”), and made sure to show off imagery of the location, Chicago.

The semi-gridded layout of the design required meticulous typography detailing. By using pre-made Figma comps, I was able to ensure any last minute changes to signage the agency had to make would still appear on-brand and consistent.

Mockups

Mockups to demonstrate the cohesive brand story.

Takeaway

SKO FY ‘23 was a successful event that energetically kicked off LiveRamp's sales year. Thanks to strong time management and effective delegation, I was able to create a cohesive, mature event that felt fresh and exciting, while staying true to LiveRamp’s brand identity.